The Marketer's Most Valuable Perspective

In this episode of MVP, Lead Thinker and CEO of Thinkerbell, Adam Ferrier, takes to the blue velvet lounges with Dear Storyteller GM Mike Drysdale to delve deeper into the fascinating perspectives he shared within his State of Social keynote speech. The two industry rebels delve into the power of a less-is-more philosophy, exploring everything from Elon Musk and Weetbix to the beauty of imperfection.

 

During their conversation, the pair muse about reconciling customers’ mental and physical availability with ‘doing less’ and choosing not to over-process advertising. They investigate why brands must ensure an idea resonates internally before sharing it externally, before discussing how brands can publicly lean into their imperfections. Does the societal trend towards authenticity open doors for new brand stories? 

 

The podcast closes with Mike shooting Adam a series of rapid-fire questions to discover what inspires him and which brands have managed to get under his skin. It’s an episode packed with forward-thinking ideas and references to impactful brand work - the perfect hit of branded entertainment inspiration.

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“If you do really good marketing, then it’s everything. It’s business; it’s business strategy. Every single touchpoint should be building or reinforcing a brand or a brand message.”

 

“We have a thing called negativity bias, where we pay more attention to negative stimuli than positive stimuli. Everyone knows that, everywhere; except for marketers. Marketers and brands are obsessed with presenting a glib, superficial image of themselves.”

 

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Website: https://thinkerbell.com/

Instagram: https://www.instagram.com/thinkerbellpics/

Twitter: https://twitter.com/adamferrier

 

Website: https://dearstoryteller.com/

Instagram: https://www.instagram.com/dear_storyteller/

Twitter: https://twitter.com/MikeDrysdale_

 

Website: https://stateofsocial.com.au/

Instagram: https://www.instagram.com/state_of_social/

Twitter: https://twitter.com/state_of_social