MVP 3 | Holly Ludeman's Most Valuable Perspective
This episode of MVP spotlights a decidedly different perspective on marketing, with Dr. Holly Ludeman of the Livestock Collective joining Dear Storyteller GM Mike Drysdale for a chat after her speech at State of Social. They discuss the way Holly used authentic storytelling to give the agricultural industry a voice and go over the challenges she faced both within the industry and from external sources.
This episode of MVP spotlights a decidedly different perspective on marketing, with Dr. Holly Ludeman of the Livestock Collective joining Dear Storyteller GM Mike Drysdale for a chat after her speech at State of Social. They discuss the way Holly used authentic storytelling to give the agricultural industry a voice and go over the challenges she faced both within the industry and from external sources.
Holly explains why she was so determined to reframe the often-controversial world of live export and details the steps she took to succeed, including promoting the unheard stories of people in the industry and creating ‘agricultural influencers’. She also opens up about her fears in the face of an imminent media ‘scrum’, predicts future innovations for transparent ESG information, and shares her belief that any unacceptable behaviour on social media – no matter the side – needs to be called out.
To finish up, Mike shoots Holly some quickfire questions and discovers her sentimentality for a pair of RM Williams boots, need for one-on-one interaction as opposed to online tutorials, and loyalty to the clothing brand Camilla. This episode highlights how vital it is to be part of cultural conversations in your industry and gives insight into the way social media can be used to create trust and acceptance.
Holly explains why she was so determined to reframe the often-controversial world of live export and details the steps she took to succeed, including promoting the unheard stories of people in the industry and creating ‘agricultural influencers’. She also opens up about her fears in the face of an imminent media ‘scrum’, predicts future innovations for transparent ESG information, and shares her belief that any unacceptable behaviour on social media – no matter the side – needs to be called out.
To finish up, Mike shoots Holly some quickfire questions and discovers her sentimentality for a pair of RM Williams boots, need for one-on-one interaction as opposed to online tutorials, and loyalty to the clothing brand Camilla. This episode highlights how vital it is to be part of cultural conversations in your industry and gives insight into the way social media can be used to create trust and acceptance.
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“That care and passion comes through in agricultural people. You don’t need to get them to say what you want them to say. You just need to ask them the right questions.”
“An open book can’t be rewritten. Whereas at the time, starting this project, the book had been written for us. And it was awful.”
“I was just a veterinarian and a service provider, but I could just see that we were so behind in the communications space.”
“An open book can’t be rewritten. Whereas at the time, starting this project, the book had been written for us. And it was awful.”
“I was just a veterinarian and a service provider, but I could just see that we were so behind in the communications space.”
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Links:
Holly Ludeman/Livestock Collective:
Website: https://www.thelivestockcollective.com.au/
Instagram: https://www.instagram.com/holly.vet/?hl=en
Twitter: https://twitter.com/holly_vet?lang=en
Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Twitter: https://twitter.com/MikeDrysdale_
State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_social/?hl=en
Twitter: https://twitter.com/state_of_social
Holly Ludeman/Livestock Collective:
Website: https://www.thelivestockcollective.com.au/
Instagram: https://www.instagram.com/holly.vet/?hl=en
Twitter: https://twitter.com/holly_vet?lang=en
Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Twitter: https://twitter.com/MikeDrysdale_
State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_social/?hl=en
Twitter: https://twitter.com/state_of_social
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